After the original supply of that item runs out, players can resell them for a higher price. Since 2019, select users have gained the ability to publish avatar accessories, animations, bundles and more. The platform is made to appeal to a family-friendly audience, and has been described as a massively multiplayer online game (MMO). While Roblox started off small—both in playerbase and as a company—it began to grow rapidly in the second half of the 2010s.

Roblox Studio and game design

A sizeable amount of scams are on Roblox, largely revolving around messages promoting websites and games that are designed to appear to give out free Robux. Developers on the platform are able to create purchasable content through one-time purchases. While Roblox is free-to-play, it features a virtual currency known as «Robux» that can be purchased with real-world money. The games featured on Roblox vary in genre, from role-playing games to ones centered around escaping prison, among others. The platform has also been used to host virtual concerts and events, as well as advergames. As of February 2025, the platform has reported an average of 85.3 million daily active users.

Roblox

In August 2025, Roblox sent a cease and desist to a YouTuber alleging that he had been involved with vigilantism, leading to widespread criticism towards the company. Roblox has spoken out against the existence of these groups, claiming they cause more harm than good, such as by luring in predators by impersonating children. Since January 2025, United States police have arrested at least six people alleged to have used Roblox to find and sexually exploit children, including «coercing minors into making pornography». Trusted Reviews, in its overview of the platform, also praised Roblox Studio, stating that «for anyone seeking to develop their computer science skills, or create projects that will instantly receive feedback from a huge audience, the appeal is obvious».
In 2020, Roblox reported that roughly 345,000 game developers on the platform earned money through the program. Through the Roblox «Developer Exchange» program, users are able to exchange their earned Robux for real-world money, as long as they have spinnaus login at least 30,000 Robux. Additionally, users with an active Roblox Premium subscription are able to trade limiteds amongst each other.

• It was removed due to the company believing newer players would get confused by the presence of two separate currencies.
• As of February 2025, the platform has reported an average of 85.3 million daily active users.
• As of 2020, Roblox reported that more than 2 million developers used Roblox Studio to create more than 20 million games per year.
• The developer has not yet indicated which accessibility features this app supports.
• Between March and April, Roblox reported having over 120 million monthly active players, which by that point the company said included over half of all kids in the United States that were under the age of 16.
• Among these new features was the Developer Exchange program, which initially only allowed payouts of up to $500.

Play, Create, and Connect

Around this time, Roblox optimized the way that its different releases were developed over the course of 3 years, reaching a point where only a minimal amount of engineers were needed to maintain the platforms it was available on and all versions functioned off of the same APIs. In August 2019, Roblox began allowing select users to upload their own accessories, a service that was later expanded to include various other types of accessories. As part of these plans, several other features were announced that would allow creators more freedom in their works, hoping to make them more «immersive» and making collaboration between developers easier. From 2013 to 2014, Roblox released several updates to their development tools, adding new features. A version of Roblox for Xbox One was announced in September 2015 and released on November 20. After completing development on the iOS version, Roblox began looking into releasing a version for Android devices, as well as video game consoles.

• Additionally, in 2019, Roblox released Roblox Premium, which replaced its previous Builders Club memberships.
• Age verification and estimations are handled via Persona, a third-party provider of age verification software.
• This version of the platform, officially known as LuoBu, was published and operated by Tencent, and was heavily restricted due to China’s regulations on video games.
• That same year, Roblox discontinued its official player forums for an undisclosed reason.
• Russia banned the platform for promoting «extremist materials» and content related to the LGBTQ community.

The 2020 edition of the Bloxy Awards, held virtually on the platform, drew 600,000 viewers. The sound was originally produced for the video game Messiah (2000), and it was replaced in 2022 after Roblox and the sound’s producer entered a copyright dispute. Starting with certain countries in December 2025 and globally in January 2026, Roblox made age verification mandatory to communicate on the platform in any capacity. These tools were for automatic avatar customization and texture generation, the former being able to automatically convert three-dimensional body meshes into live-animated avatars and the latter creating textures of objects based on a text-to-image model. In March 2024, two generative artificial intelligence tools that were added to Roblox Studio in an effort to speed up content creation.

Version History

Due to its status as a user-created games platform, Roblox has a variety of popular games; by July 2020, at least 20 games had been played more than one billion times, and at least 5,000 have been played more than one million times. While Roblox is free-to-play, it features in-game purchases done through its virtual currency known as «Robux», and game developers on the platform are able to create items that cost Robux. The platform hosts millions of user-created games (officially referred to as «experiences» since 2021), all created using a dialect of the programming language Lua and the platform’s game engine, Roblox Studio. Roblox (/ˈroʊ.blɒks/ ⓘ, ROH-bloks) is an online game platform and game creation system developed by Roblox Corporation that allows users to program and play games created by themselves or other users.
Future virtual concerts starred artists like Swedish singer Zara Larsson and American band Twenty One Pilots. Roblox has also hosted virtual concerts, such as the one starring Lil Nas X; during that concert, Lil Nas X debuted his song «Holiday». Roblox occasionally engages in events to promote films, such as ones held to promote Wonder Woman 1984 and Aquaman. Roblox Corporation annually hosts the Roblox Developers Conference, a three-day, invite-only event in San Francisco where top content creators on the site learn of upcoming changes to the platform.

Some items on Roblox have a «limited» status, with only a few being available and the price of the item based on supply and demand rather than a fixed price. It has also been criticized for its alleged exploitative practices toward children and microtransactions. Although critic reviews for Roblox have been positive, it has faced heavy criticism for its content moderation, due to the large amount of sexual or politically extremist material on the platform. The developer has not yet indicated which accessibility features this app supports.

To assist in the creation of games, Roblox Studio features multiple pre-made templates that users can modify. Roblox is an online game platform and game creation system built around user-generated content and games, officially referred to as «experiences». According to the company, their monthly player base includes half of all American children under the age of 16. The Netherlands and Belgium have restricted certain games on the platform due to their regulations on in-game «lootboxes», which give out items based on random or unknown chances, to reduce children’s exposure to gambling. The platform has also seen numerous reports of sexual predation on child players, which a 2024 Bloomberg Businessweek report attributed to insufficient moderation, which has been viewed as overly reliant on artificial intelligence, and also due to how users on the platform are anonymous.